August 25, 2022
There has been a lot going on in the world of ad privacy. Here’s what you may have missed this quarter.
Data brokers and location aggregators may have helped seven federal agencies sidestep the fourth amendment and avoid warrants to obtain Americans’ private data. For example:
Full Story >
The FTC stated that they are is still deciding whether to proceed with a rule at all. The ANPR is one step in a long Mag-Moss process including:
The ANPR extends beyond FTC authority, such as protections for children that would require Congress to amend COPPA, and ban certain personalized ads.
The FTC is requesting public comment on its advance notice of proposed rulemaking on commercial surveillance and data security.
The public can offer input on the FTC notice for 60 days and the commission will hold a virtual public forum on September 8. Boltive will be participating with comments.
A recent test conducted by the Markup, discovered: 33% of the hospitals rated to be the “Best in the United States” by Newsweek were found to be sending consumer’s private medical data to Facebook via Facebook/Meta’s popular website tool, Meta Pixel.
Three had the Meta Pixel code on their websites and seven had the code in password protected patient portals, yet consent to share data was not obtained.
When health organizations share user data through the Meta Pixel or other on-page web tags, we can question ethics. But before that, the question was about awareness of the tags to begin with.
Many companies’ web operations are not standardized, so tags, pixels, beacons and other third parties are added without oversight. A policy for periodic review and removal using scanning technology avoids embarrassing and illegal situations.
Braze Dynata survey finds 49% of consumers value data privacy over personalization. We expected this number to be higher. Key reasons consumers opt-in include access to perks and because it's too hard to opt-out.
The new office reflects the influence of the US tech center and the trailblazing nature of California privacy laws. It will work with companies regulated by European Union rules.
The article author found that TikTok is manipulative, addictive, and has negative effects on users' privacy.
A take on how walled gardens (one in particular) may be the target of anti-trust and pro-privacy regulators through the use of first party data.
Full Story >
The FTC is heating up enforcement of privacy laws around sensitive data, deceptive claims around anonymization, and consumer data misuse.