It will soon become a requirement under the CPRA (the amended CCPA) for brands to ensure that consent signals are handled properly throughout the ad delivery chain. With more clarity around compliance expectations, it's easier than ever to take steps to avoid fines and protect your consumer reputation.
Boltive is your secret shopper designed to surface privacy violations. We simulate your consumer’s journeys on the web to audit data sharing at critical checkpoints.
Boltive verifies your consent management system is handling opt-out and opt-in requests properly and ensures those signals are being honored by your advertising partners . We also audit on-page data integrations and third party advertising partners to identify data leakage and maximize lawful collection.
When you comply with the new data privacy laws, you’re telling your customers that you put their rights before your needs. This is a powerful stance that improves relationships, increases loyalty and maintains your brand reputation.
It’s well known that it costs more to acquire new customers than to keep them. Misusing personal information, or not doing anything to protect the data you’re trusted with, is likely to increase your churn rate and damage your bottom line.
Our audits also improve spend efficiency. Advertisers routinely direct premium campaign spend toward online prospects who have opted-out of targeting. This segment is the least likely to respond. So the same root cause that prevents privacy compliance also leads to wasted marketing expense.
As a digital advertiser, you work hard to ensure programmatic campaigns aren't running on fraudulent sites or along-side unwanted content. As new privacy laws go into effect, your brand safety protection should also include verification that Interest Based Ads (IBA) are delivered with proper consent.
The good news is implementing privacy checks doesn't have to be complex. Boltive's Privacy Protection Wrapper is designed to detect mismatched consent in real-time, alerting you to issues and preventing your brand from reaching