Your Privacy Matters

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You keep data safe within your enterprise. But how safe is sharing it with vendors?

Between media companies, technology providers, and brands, trillions of real time ad auctions happen every day. A single ad request from a publisher can turn into dozens across the ecosystem of partners. GDPR penalties for data mishandling have exceeded $1B and are growing. California is issuing enforcement letters. Other state laws will follow in early 2023. Fully 64% of adults worry about data collection and 72% have stopped using a product for that reason1. Privacy is the second highest priority behind measurement when brands buy media2.

1Microsoft and iProspect 2Lotame

Ad Summary for an Improperly Retargeted Ad

A portion of the Privacy Guard dashboard UI that includes the Compliance Summary section

Ad Summary module for an ad with an Unverified Data Collector

Ad Summary for an ad with a Consent Failure

Share data safely and compliantly with Boltive Privacy Guard™

We developed patented synthetic audience technology, teamed up with the co-author of CCPA and CPRA, and consulted with top legal experts to create Privacy Guard. Our customers correct gaps before they become liabilities. No implementation or system integration is required.

Violations By Type UI Module showing metrics for each type of violation

Audit your data sharing for three types of risk

We check for:

Failed opt-in and opt-out consent
Unlawful personal information sharing
Unauthorized data collectors

We verify your Consent Management Platform is handling opt-out and opt-in requests properly. We review if consent strings are transmitting correctly to your partners. We also investigate third parties skimming data suspiciously.

Benchmark your competition and post cookie audience solutions

Size up your campaign effectiveness against competitors. Learn who performs better with which segments. Measure reach, frequency and spend pacing of cookie or post-cookie vendor tools. Compare identity solutions head-to-head.

Campaign Performance UI module, showing comparisons between several User ID Solutions

Compliance Summary UI module, showing the Boltive Risk Index and violation trends over time

Quantify your exposure

Score your ads, partners, data collectors, and user segments on the Boltive Risk Index, or BRI™. It’s a data privacy framework that helps you understand at a glance if your partners’ data practices are violative and putting you at risk of regulatory action.

Learn how it works.

Emulate your customer

Our synthetic user personas browse the open web just like your consumers do. You can customize your profiles with a wide range of personal information and actions to match your customer set or retargeting strategy.

Persona Cards and browser frames showing types of personal information that can be added (shopping cart actions, opt out decisions)

Deploy your own secret shoppers

After setting the opt out in your CMP, your personas surf the web and capture the ads they see, sending thousands of points of data back to your dashboard to alert you to potential issues.

See the whole picture

Privacy Guard captures and aggregates real ads being served to your personas in real time, delivering to you the key insights you need to keep your consumer data -- and your brand reputation -- safe.

Spot problems with consent signal handoffs throughout the ad ecosystem
Identify compliance violations across a range of regulations and frameworks
Visualize the flow of consumer data on an ad by ad basis, revealing data leakage in real time

Persona Summary Card showing the Personal Information, Regulation Type, and Boltive Risk Index Score

Bypass integration headaches

Privacy Guard’s patented technology is a codeless solution which means no system integration is required. It’s easy to add us to your current set of tools without adding weight to your site or ads. Just set up your personas and run.

CMP Configuration UI Module, showing Target CMP configuration

Join our Beta Program!

Gain the Upper Hand

Discover where consumer data may be leaking and violating privacy regulations like GDPR, CCPA/CPRA, and others.

Stay Ahead

Gain advance access to pre-release features like consent monitoring and ad effectiveness metrics.

Join for Free

Selected advertisers and publishers pilot for free, with no obligation, then can save on an annual contract.

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You keep data safe within your enterprise. But how safe is sharing it with vendors?​