Discover how BuzzFeed transformed its mobile app experience, redefining standards while spotlighting its pivotal decision to fortify user experience within their app. Faced with intrusive ads hindering user satisfaction, BuzzFeed took decisive action to safeguard its users’ trust by capitalizing on its existing partnership with Boltive. By extending the Ad Lightning technology to mobile app, BuzzFeed demonstrated its proactive commitment to prioritizing user experience.

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