Bracing for 2023 Privacy Laws: Most Businesses Aren’t Ready to Comply
September 7, 2022
Advertisers and brands are liable for any unauthorized data sharing in their digital advertising campaigns. Comply with regulations and protect your reputation.
Having a Consent Management Platform (CMP) does not let you off the hook if your partners accidently (or intentionally) expose your customers’ data. You need to ensure information sharing consent is given in 4 key areas or you risk brand and profit damage.
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