Your Privacy Matters

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We're committed to a safer digital landscape.

Boltive changes how every player in the digital ecosystem monitors, enforces and resolves issues of privacy protection, consent management and identity tracking by providing security against invasive media when everyday solutions fall short .

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From Ad Lightning to Boltive

Before there was Boltive, there was Ad Lightning which served as the name of our company since it was founded in 2016. Ad Lightning continues to be the name of our flagship product—the most comprehensive ad quality software available.

As we grew in new areas like privacy, our company name changed to Boltive. Our name has changed but our service has not. Clients can expect the same level of exceptional service that earns us a Net Promoter Score (NPS) consistently in the top 1% of software companies.

The root word bolt carries two meanings: tight security and lightning intensity. We securely and intensely safeguard the internet from malware, offensive content, heavy ads and privacy violations. Boltive reflects our values of trust, accountability, and world class service.

Brand Protection

Making sure consumers don’t see your ads is just as important as making sure they do. In a new privacy-oriented world, data sharing can create liability more often than data theft does. As new privacy regulations continue to emerge, and as new audience targeting solutions continue to roll out, brands are facing a sea change.

Boltive is your secret shopper for privacy violations and audience solution effectiveness. We simulate your users’ journeys on the web, capturing and aggregating real ads being served in real time, to deliver the key insights you need to keep your consumer data—and your brand reputation—safe.

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Platform Protection

With hundreds of competitors now in the market, trust and transparency have become competitive differentiators for leading AdTech platforms—and it’s never been more important.

Studies show that 28% of all ads on the internet are bad. Boltive gives Platforms customizable solutions to ensure these bad ads don't impact your customers, while insuring the revenue and delivery aren't impacted. From pre-flight checks to real-time analytics, set yourself apart from the competition by setting a new standard for accountability and protection for the industry.

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Publisher Protection

Publishers understand the importance of delighting consumers and earning their trust. You invest significant effort in your user experience, delivering fast page loads and an easy-to-use consumer privacy program. But in the Wild West of digital advertising, it’s easy for things to go wrong. 

Bad actors inject malware that drags down your page performance, hurting revenue and harming your consumers. Shady partners siphon your data. Boltive gives you the tools you need to monitor ads in real time, block bad actors, and audit for privacy compliance and data leakage among your partners, putting control back in your hands.

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Our Values

Maintain open communication and transparency in decision making.

Support our environment of self-reliance and initiative while asking each other for help​.

Be accountable and follow-through on commitments​.

Take risks and fail fast, but learn as we go​.

Treat investor money like it's our own​.

Hire and develop A+ talent; don’t settle​.

Give trust from the get-go yet constantly work to earn it​.

Provide world class service to our customers.

Lead with courage, confidence, and humility.

Executive Team

Dan Frechtling


Dan has led B2B SaaS businesses since 1999. Prior to Boltive, he was President of G2 Web Services, acquired by Verisk, where he expanded G2’s cyber security solutions to detect brand damaging activity and transaction laundering. He was also GM/VP at Hibu, VP at and Sr. Associate for McKinsey. He has an MBA with Distinction from Harvard Business School and a BS with High Honors from Northwestern University.

Drake Callahan

Co-Founder & CTO

Drake has over 20 years of software development experience working at startups and leading new development initiatives for large organizations. He most recently served as a Director of Engineering for Apollo Education Group building out a new online classroom and career guidance tools. Prior to that he spent a decade developing and leading software development projects for Qpass, a mobile commerce startup that was acquired by Amdocs. Drake has a BS in Electrical Engineering from the University of Idaho.

Paul Major


Paul is a seasoned product leader with over 20 years of experience leading product teams to help solve customer problems. Most recently VP of Product at Sovrn & Cheezburger with previous leadership roles with Microsoft & NBC News. Paul graduated with a BS in Marketing from the Leeds School of Business at the University of Colorado, Boulder.

Yuvette Smith-Dillard


With over 20 years in sales leadership, Yuvette has a wealth of experience that fuels her drive towards achieving revenue growth. With her expertise in growth management, financial innovation and business development, Yuvette will lead the charge in providing the Boltive solutions to advertisers, brands and enterprises in need. Prior to Boltive, she spent the last 12 years primarily selling to publishers, platforms and brands carrying with her an extensive understanding of how best to thrive in the space. Yuvette graduated from the University of California Los Angeles with a BA in History.

Meghan Mark

VP of Account Management

Meghan joined Boltive in August 2017 and brings more than a decade of Publisher & AdTech Account Management experience to Boltive. She has held Digital Advertising leadership roles in B2B start-ups, as well as large corporations, working with companies like eBay and Hearst. Meghan holds a BS degree in Marketing and Management from Berkeley College.