With hundreds of competitors now in market, trust and transparency have become competitive differentiators for leading adtech platforms. And it’s never been more important -- with studies showing that 28% of all ads on the internet are bad, and the majority of privacy compliance banners are non-compliant, you are uniquely placed to help your customers navigate these choppy waters. Boltive gives you the tools you need to monitor the ads coming through your systems, identify and block bad ads before they hurt your customers, and detect privacy compliance issues before they become regulatory actions. Boltive helps you stand apart from the competition by setting a new standard for accountability and protection.
For brands today, making sure consumers don’t see your ads is just as important as making sure they do. In a new privacy-oriented world, data sharing can create liability more often than data theft does. As new privacy regulations continue to emerge, and as new audience targeting solutions continue to roll out, brands are facing a sea change. Boltive is your secret shopper for privacy violations and audience solution effectiveness. We simulate your users’ journeys on the web, capturing and aggregating real ads being served in real time, to deliver the key insights you need to keep your consumer data — and your brand reputation — safe.
Publishers understand the importance of delighting consumers and earning their trust. You invest significant effort in your user experience, delivering fast page loads and an easy-to-use consumer privacy program. But in the Wild West of digital advertising, it’s easy for things to go wrong. Bad actors inject malware that drags down your page performance, hurting revenue and harming your consumers. Shady partners siphon your data. Boltive gives you the tools you need to monitor ads in real time, block bad actors, and audit for privacy compliance and data leakage among your partners, putting control back in your hands.
Invasive media is…
Dan has led B2B SaaS businesses since 1999. Prior to Ad Lightning, he was President of G2 Web Services, acquired by Verisk, where he expanded G2’s cyber security solutions to detect brand damaging activity and transaction laundering. He was also GM/VP at Hibu, VP at Stamps.com and Sr. Associate for McKinsey. He has an MBA with Distinction from Harvard Business School and a BS with High Honors from Northwestern University.
Kate is a start-up veteran 15+ years of experience in digital advertising technology. She most recently served as COO and VP of Product and Services at Mixpo, overseeing Client Services, Product Management, Support, Custom Solutions and Creative Services. Prior to that Kate worked directly with brands like Norwegian Cruise Line to develop comprehensive digital advertising strategies. Kate graduated from Tulane University with a BS degree in Information Systems and Marketing.
Drake has over 20 years of software development experience working at startups and leading new development initiatives for large organizations. He most recently served as a Director of Engineering for Apollo Education Group building out a new online classroom and career guidance tools. Prior to that he spent a decade developing and leading software development projects for Qpass, a mobile commerce startup that was acquired by Amdocs. Drake has a BS in Electrical Engineering from the University of Idaho.
Scott joined Ad Lightning in June, 2016 from Cheezburger, Inc. where he was CEO and successfully completed the sale of the business in March, 2016. Moore has held leadership positions in digital media for over 20 years including SVP, Media for Yahoo!; GM & Executive Producer, MSN (Microsoft); President, MSNBC.com; and Publisher, Slate. Scott is a graduate of Harvard College and the University of Washington Foster School of Business (MBA).
Paul is a seasoned product leader with over 20 years of experience leading product teams to help solve customer problems. Most recently VP of Product at Sovrn & Cheezburger with previous leadership roles with Microsoft & NBC News. Paul graduated with a BS in Marketing from the Leeds School of Business at the University of Colorado, Boulder.