4 Ways to Prepare for New Privacy Laws in the US

Many new privacy laws went into effect on January 1, 2023, which has prompted publishers and advertisers to take active measures to ensure compliance with newly introduced privacy guidelines.
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In this webinar, our speakers Christine Desrosiers and Brett Gentry will discuss four key aspects of how to prepare for these regulations:

Revisiting your opt-out strategy
Auditing your data partners
Communication & knowledge sharing
Put everything in writing

Featured Speakers

Christine Desrosiers

Director of Product Management | Boltive

Christine Desrosiers, CIPP/E, is an operations and product professional with 20 years’ experience building best-in-class publisher ad stacks and ops teams, and, more recently, integrating ad and site stacks with privacy tech. She is also involved in a number of industry working groups and advisory boards, such as the Brand Safety Institute, working to raise the bar on privacy and transparency. She is based in San Francisco.

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Brett Gentry

CRO | boltive

Brett Gentry is a sales leader with over 20 years’ experience in digital media, ranging from omnichannel ad sales, to first party data and identity resolution solutions. He is passionate about the ever-changing innovation of media and technology, especially the challenges of integrating privacy technology into the digital ad industry. With time spent at a wide range of companies like Rodale, Conde Nast, Infillion, FCB, Carat and Doner, Brett has broad experience across the advertising landscape. As a veteran of the US Coast Guard, Brett is energized by a commitment to protecting consumers, as well as brands trying to do the right thing. He is based in Los Angeles.